Saudi Arabia Weighs Bigger Ownership Role for Cristiano Ronaldo

Saudi Arabian football authorities are considering plans to retain Cristiano Ronaldo in the country as a club owner by increasing his equity stake in Al-Nassr, amid concerns over declining global interest if he exits the Saudi Pro League.

The move would mark a strategic shift from short-term star power to long-term football influence.

Ronaldo’s Existing Stake at Al-Nassr

Cristiano Ronaldo currently holds an estimated 15 per cent ownership stake in Al-Nassr, secured as part of his high-profile contract agreement.

That arrangement made him one of the few active footballers globally with direct equity in a professional club. Saudi officials now see that structure as a foundation for deeper involvement beyond his playing career.

An expanded stake would formalise his role as both a sporting and commercial asset.

Why Saudi Arabia Wants Ronaldo to Stay

Saudi football decision-makers believe Ronaldo’s departure could trigger a sharp drop in international viewership, sponsorship interest and media coverage.

Since his arrival, the Saudi Pro League has recorded massive growth in global broadcasts, social media engagement and commercial partnerships. His presence also played a role in attracting other elite players to the league.

Officials fear losing that momentum if Ronaldo leaves without a long-term attachment.

Beyond Football: Ronaldo as a Global Asset

Ronaldo’s influence in Saudi Arabia extends beyond matchdays. He has become a central figure in tourism campaigns, league branding and international perception of Saudi football.

His image has helped reposition the Saudi Pro League as a competitive and commercially viable destination rather than a retirement league. Analysts say keeping him involved as an owner could preserve that image after his retirement.

Such a move would align with Saudi Arabia’s broader sports-driven economic diversification plans.

Possible Ownership and Leadership Structure

Sources close to league planning suggest Saudi Arabia is exploring multiple models, including increasing Ronaldo’s equity share or assigning him an executive or ambassadorial role tied to club development.

Privatisation of top Saudi clubs has made flexible ownership structures easier to implement. Ronaldo’s brand value and football experience position him as a potential bridge between Saudi football and global markets.

Any new arrangement would likely include governance influence, not symbolic ownership.

What This Means for the Saudi Pro League

Retaining Ronaldo as an owner could stabilise international attention during a critical transition period for the league.

While Saudi football continues to invest heavily in infrastructure and youth development, officials understand the importance of familiar global faces. Ronaldo’s continued presence could help maintain credibility as the league evolves.

For Saudi Arabia, the goal is continuity, not dependency.